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What are missed calls costing your business?

Home-service callers rarely leave a voicemail. They dial the next company on the list. Put in your numbers below and see what those missed calls add up to over a month and a year.

AH Aaron Husak| Runs lead gen for home-service businesses | Updated July 2026 | How we review

Nights, weekends, lunch, and while you are already on a job.

Set this to your trade. A roof or a system install runs far higher than a service call.

Of the calls you catch, how many turn into booked work. Adjust to your close rate.

You are leaving on the table about
$5,540
per month in booked work
That is roughly $66,500 a year, from 14 jobs a month that went to voicemail, then to a competitor.

These are your assumptions, not published figures. The math is straightforward: missed calls per week times 4.33 weeks, times your booking rate, times your average job value. Change the sliders to match your business.

An AI receptionist answers those calls 24/7 and books the job.

See what fits my trade

Why a missed call is worse than it looks

In most industries a missed call means a voicemail and a callback. In the trades it usually means a lost job. When someone has water coming through the ceiling or no heat in January, they are not waiting for you to call back. They are calling the next result. The call you missed at 7 p.m. is a job your competitor booked at 7:01.

That is why the number in the calculator climbs so fast. It is not the cost of one call. It is the compounding cost of every after-hours, on-the-job, and lunch-hour call that never reached a person, multiplied across a year.

Where the calls actually get missed

  • After hours and weekends, when no one is at the desk but emergencies still happen.
  • On the job, when your crew has both hands full and cannot stop to answer.
  • During call spikes, like the first cold snap or the day after a storm, when volume outruns your ability to pick up.

What closes the gap

A 24/7 AI receptionist answers on the first ring, captures the caller and the address, and books the job into your CRM, so the call that used to go to voicemail turns into work on the calendar. For most contractors, recovering a single booked job a month more than covers the cost of the service. Our cost breakdown shows where that break-even lands.

Next step

See the providers built for your trade, or tell us your numbers and we will match you. Start with the comparison or get matched.